What a lot of people don’t understand is the politics of national media. Major businesses (like IBM, Microsoft, etc) have dollar power, as do big publishers (like John Wiley ; sons, Prentice Hall, etc) and large advertising groups and PR/media communications firms. These companies spend a TON of money wining and dining the “powers that be” in the national media like TV executives, producers and hosts.
For this reason most people should concentrate on reasonable and achievable media communications goals and target very specific geographical areas composed of the TOP-30 media markets (still political but not as much) and better yet, smaller cities with population centers ranging from 100,000 to 500,000 people. It’s a building block approach, the more press you get, the more press you get if you use your media coverage wisely. When you consider all the activities of creating the releases, the media kits, sending them out, following up, booking the gigs, performing the gigs and thanking the media for the gig, if you are not well managed, you will lose a lot of time and miss opportunities.
This concludes the mini series on Smart Media Communications, you can view the entire series by clicking view Hart’s articles below.
Smart Media Communications; Part 5 – Understanding Media Politics And Your PR Plan
There are problems you experience when achieving smart goals. ;Three Problems when Executing Smart Goals1. Economic SetbacksMoney is frequently the main problem that hinders people from accomplishing their smart goals. Employees have got their own individual needs and aspirations. Of course, this helps employees, but it also helps you secure their help and interest.
Posted in 
Tags: